 "It's obviously about hitting the right person at the right time," Burckhardt said, "But I think it's also the fact that ADBASE has allowed me to get very fine tuned with the kinds of people that I'm hitting. As well as getting as much information as I can about what they do, and how to reach them." Burckhardt does several mailings a year, one large and several smaller follow-up mailings. He won the assignment for St. Supéry Vineyards and their Meritage Wines when designer Melanie Doherty in San Francisco received his mailing. He credits ADBASE's in-depth data for the win. "I think the real advantage of ADBASE is that there's a lot of data and a lot to work with. Anyone can buy a mailing list from a variety of different sources. What ADBASE provides is specific information and the ability to access it yourself, and go as far as you want in terms of tracking down the specifics of a person - their website, what kinds of clients they handle. Frankly, I use it for a good deal more than just mailings," Burckhardt said. "If I'm going to a particular city, I can get information on how to reach people that I might want to see while I'm there. If someone calls me for a job or with an inquiry, I can quickly - when I'm on the phone with them - look them up on ADBASE and get all the information I need to know about the kind of work that they're doing at their agency. And I can find out a good deal of background about who's working there... who's been added... who's left their staff in recent months. There's just so much information that's provided." "With advertising agencies, for example, it breaks it down into the categories and specific clients that they have, right there in the ADBASE website. So you don't even have to click through to the agency's website to get information on pretty important stuff." "I just completed a job for a major music festival and can use the ADBASE Record Company database to take samples of that job and send it out to people who have a specific interest in that subject matter." | 
